Alitura Group
Media & Press
Press resources, interview context, and media inquiry information for Natasha Broxton and Alitura Group.
Natasha Broxton is the founder of Alitura Group and CEO of Select Auto Parts, a 125,000 square foot indoor automotive recycling facility in Milwaukee. Her perspective sits at the intersection of operator-led AI modernization, practical AI adoption inside traditional industries, and execution consistency for operational businesses.
She is best suited for conversations that need more than broad commentary — what modernization actually looks like inside a real operation, what breaks during implementation, and how operators can build structure without creating more chaos.
Short Bio
Natasha Broxton is the founder of Alitura Group, an AI modernization architecture firm serving automotive recycling operators, and CEO of Select Auto Parts, a 125,000 square foot indoor automotive recycling facility in Milwaukee, Wisconsin. She built AI and operational systems inside her own live yard before bringing modernization architecture to other operators. Google selected her business to represent the state of Wisconsin in their AI Public Policy Stories series — one business chosen per state. She is a U.S. Chamber of Commerce CO-100 Honoree and Goldman Sachs 10,000 Small Businesses alumna. Her work focuses on execution consistency, operational structure, margin protection, and practical AI adoption inside traditional industries.
Featured by Google
Wisconsin AI Story — Google Public Policy
Google selected Select Auto Parts & Sales to represent the state of Wisconsin in their AI Public Policy Stories series — one business chosen per state for how they are actually using AI inside a real operation. This recognition is the foundation of the Alitura Group story: operator first, AI second, teaching others third.
Awards & Recognition
Leadership and innovation recognition directly tied to the Alitura Group story.
U.S. Chamber of Commerce CO-100 Honoree
Named one of the top 100 small businesses in the United States by the U.S. Chamber of Commerce — recognized for leadership, innovation, and community impact.
Goldman Sachs 10,000 Small Businesses
Alumna of the Goldman Sachs 10,000 Small Businesses program — a rigorous national business education initiative for high-growth small business owners.
Google Portraits of AI — Wisconsin
Selected by Google to represent Wisconsin in their AI Public Policy Stories series for practical, operator-led AI adoption inside a real business operation.
Read the feature →Speaking Appearances
Stages and sessions where Natasha has presented on AI, modernization, and operator-led business strategy.
Topics Natasha Can Speak On
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Operator-led AI adoption in traditional industries
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Modernizing automotive recycling operations without creating more inconsistency
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Execution systems for operational businesses with teams, facilities, and inventory complexity
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Women in automotive, operations, and industrial leadership
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AI-powered grant writing, funding strategy, and building repeatable application workflows
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Visibility strategy in the age of AI — how operators get found before they walk in the room
Watch Natasha Speak
Press Resources
Ready-to-use assets for editors, podcast hosts, and event teams.
Need an Interview, Commentary, or a Speaker for Your Audience?
For interview requests, media opportunities, press inquiries, or speaking conversations, reach out through the contact page or email hello@alituragroup.com.